ART DIRECTION VIDEO TITLE DESIGN
ANIMATION
WEB DESIGN
SOCIAL MEDIA CAMPAIGN
PRINT DESIGN
LOISA NOCHEBUENA HOLIDAY CAMPAIGN
A multi-touchpoint holiday campaign designed to provide everything needed for the perfect Nochebuena.
Through a cohesive art direction that evoked warmth and nostalgia, we brought the celebration to life across website, social, and out-of-home activations.
landing pageThe landing page brought everything together, featuring recipes, traditions, and product integration to make celebrating Nochebuena easy. Out-of-home placements directed audiences to this page, extending the experience beyond the streets.
12 days of GiveawaysA giveaway campaign celebrating Latin-owned businesses and Nochebuena. We created a design system to showcase a mix of products from these businesses and Loisa, making it easy for followers to recognize and engage with each day’s giveaway.
creator videosA series of 13 videos featuring Latin creators sharing recipes, how-to’s, and Nochebuena tips. Each video included a custom campaign title animation and captions for a cohesive and engaging experience.